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Archive for June, 2008

Important Omission Regarding Landing Pages

Hi All!

I’ve just noticed that in the ebook I forgot to mention one important thing with regards to making high converting landing pages. On my landing page I also included a relevant graphic, usually an ecover of the product (or any highly relevant graphic), which I copy from the merchant’s page. I don’t know if this is allowed or not - my reasoning is that the merchant probably wouldn’t object as it could only mean more business for him. If in doubt please ask for permission from the merchant or proceed at your own risk. I also included a caption underneath the graphic, that reiterated the main benefit of the ebook, and then put a link below that that says something like “click here for more information”. I then hyperlinked the ebook with my hoplink as well.

Some time ago, Marketing Sherpa came out with a guide documenting their experience with landing pages and made many suggestions on good landing page practices. I used several of their suggestions, which I also made to you in the ebook, to create my landing page which converted superbly. They pointed out that many people tend to click on graphics, thus the need for it to be hyperlinked. They also pointed out that the caption is one of the most-read parts of the landing page, so make sure you make it good and concise.

I apologize for this omission - don’t know how I missed such an important point!

Amy